Our Story

The Cullen Jewellery Story

“In 2018, as I hunted for the perfect engagement ring, I could not have imagined where that search would lead. Seven years on, I have the privilege of running a rare kind of thriving business – one with a purpose beyond increasing profits. Cullen Jewellery is committed to creating a better world – by delivering exceptional experiences, empowering people, and protecting the planet. I am proud that we can be part of our clients’ joyous moments, while also being a force for positive change.“ - Jordan Cullen, Founder.

Cullen Jewellery grew from a real-life love story. Searching for an engagement ring for his now-wife, Jordan Cullen was surprised to discover the exorbitant prices and questionable origins of mined diamonds.

After failing to find a suitable alternative in Melbourne’s jewellery stores, he turned to the internet. Stumbling across moissanite and laboratory-grown diamonds, Jordan purchased his first moissanite gemstone from an overseas retailer and, together with a local jeweller, set the gemstone into a custom-designed setting.

Equipped with his first custom ring and a very happy fiancee, he soon realised that many other couples would benefit from this same process…and so, Cullen Jewellery was born.

“Cullen Jewellery was founded with the goal of bringing accessible and transparent information to the jewellery industry, allowing people to better understand all the options available when purchasing engagement rings and wedding bands.”

– Jordan Cullen

Today, Cullen Jewellery is one of the world’s leading engagement ring retailers specialising in lab grown diamonds, lab grown sapphires, and moissanite set in designs made for a lifetime.

Over 10,000 couples from all over the world have trusted Cullen Jewellery with the creation of their engagement rings, wedding bands, and fine jewellery - all expertly and responsibly crafted.

With showrooms in major cities and personalised virtual appointments available anywhere with an internet connection, Cullen Jewellery is where love grows.

Our Purpose

Cullen Jewellery is committed to bringing high-quality, responsible fine jewellery to our clients, wherever they are in the world. Our online shopping experience, virtual consultations, and conveniently located showrooms, both in Australia and internationally, set the benchmark for jewellers in the digital age.

Our Mission

At Cullen Jewellery, we’re driven to leave a lasting, positive legacy.

We aim to equip, empower and amaze our clients by delivering accessible, responsible and beautiful fine jewellery through a personalised experience. We care deeply about our clients and the love their jewellery represents.

Enduring Style

Using the best materials and practices, Cullen rings are defined by clean, flowing lines and durable settings that sit comfortably flush on the hand. Known for our signature pointed, eagle-tipped claws, each setting beautifully embodies the refined and enduring aesthetic of a Cullen piece.

Environmental Conscience

As part of our commitment to responsibility, Cullen fine jewellery is brought to life using lab-created gemstones which are free from the ethical concerns associated with mining. Through recycling of waste metals and planting trees for every ring sold, Cullen Jewellery’s crafting process keeps the future in mind.

Social Responsibility

There is no reason to compromise on quality or conscience. Cullen exclusively offers responsibly sourced lab created gemstones and carbon neutral lab grown diamonds in all of our engagement rings.

Client Focused

Whether you’re shopping online or visiting our showroom in person, our jewellery experts are here to provide personalised care to guide you through the made-to-order process.

Made to Last

We know that your fine jewellery purchase is an investment and we believe it should stand the test of time. For this reason, we are committed to providing a lifetime manufacturing warranty on all of our rings.

Expert Craftsmanship

Our workshop is located in Melbourne, Australia and all of our jewellery is set, polished, and refined by expert jewellers. Their wealth of experience, industry knowledge, and passion for craftsmanship ensures you will receive a piece you can cherish for a lifetime.