The Cullen Club
At Cullen, collaboration is at the heart of everything we do.
The Cullen Club is our global community for people who love Cullen. Whether you’re a creator, a client keen to share your experience, or simply love following us online, there’s a place for you here. Expect opportunities to get involved, share your authentic voice, and earn valuable rewards along the way.
At Cullen, we craft meaningful moments in people’s lives by empowering them with clear, honest guidance to help make the choice that’s right for them. By joining the club, you’ll help more couples find the transparent guidance they deserve – playing a part in the moments that shape their stories, and ours.
Our Creators
The Rising Creator
For passionate clients and emerging creators finding their feet in the influencer space.
This tier helps creators showcase the quality of their work and earn significant vouchers toward purchases. It’s a great way for up-and-coming creators to demonstrate their abilities and fast-track their way up to the Micro-Influencer tier, where they can begin earning money for every piece of content and get access to gifted collaborations.
Every mission in this tier lets members participate without owning a product – with fast, simple creative briefs.
Example: One of our creators earned over $300 USD in store credit from a single static carousel post. Despite not having many followers, her exceptional content fast-tracked her straight to our Micro-Influencer tier where she now has access to paid missions and gifted collaborations!
- Earn Cullen Jewellery: Get online store credit for each piece of content you create, based on how it performs.
- Affiliate Commissions: Earn cash commissions on every sale driven through your personalised affiliate link.
- Grow Your Audience: Get featured on Cullen’s official global social media channels to boost your personal reach.
- Fun, Low-Pressure Briefs: Access creative, beginner-friendly prompts to showcase your authentic love for jewellery.
- No minimum follower count
- Active, public Instagram and TikTok accounts
- Alignment with Cullen’s brand aesthetic and values
- A genuine passion for jewellery and for Cullen
Our Creators
The Micro-Influencer
For established creators and UGC experts ready for paid partnerships.
This tier is for experienced lifestyle creators and UGC specialists who know how to produce high-converting, aesthetic content. As a Micro-Influencer you’ll gain access to paid briefs, performance bonuses, and exclusive gifting opportunities.
Missions include a flexible mix of gifted product collaborations, greenscreen concepts, and high-converting static carousels, providing a range of high-impact ways to drive real engagement.
- Guaranteed Cash Payments: Earn a reliable base rate for every approved piece of content you create.
- Affiliate Commissions: Earn ongoing sales commission on every order placed using your custom affiliate link.
- Performance Cash Boosts: Earn extra compounding bonuses on top of your base rate when your content hits major traffic milestones.
- The 2x Store Credit Trade-in: Choose to turn your cash earnings into twice the value in store credit and put it towards high-ticket diamond pieces.
- Long-Term Gifting: Unlock exclusive, application-based gifted collaborations for multi-campaign ambassador partnerships.
- 4k+ followers on Instagram or TikTok
- Business or Creator account with public engagement metrics
- Proven ability to write engaging hooks and create polished content
- Clean, aesthetic visual style aligned with the Cullen brand
Our Community
Network of Valued Advocates
An exclusive space for our clients and loyal community to share their stories.
We created NOVA to deepen our relationship with the people who love Cullen the most. In this tier, you don’t need to create formal content to make a big impact. By simply sharing your real experience and interacting with our posts, you help real people discover the care, quality, and transparency that Cullen stands for.
Missions are quick and flexible, focusing on authentic community engagement. This could look like liking, saving, or sharing our posts, leaving helpful recommendations on Reddit or Instagram, or applying to participate in official Cullen campaigns.
- Tiered Milestones: Gradually unlock larger, high-value gift vouchers by simply staying active and completing missions over time.
- Dual-Earning Track: Alongside your larger milestone sums, you’ll also get exclusive access to high-priority missions that are rewarded instantly per action.
- Referral Bonus: Every member has a unique ambassador link and can earn a referral percentage for every successful client referral made through it.
- Priority Access: Receive first-hand access to exclusive brand rewards and limited, high-value missions before anyone else.
- Active accounts across social media (Instagram, TikTok, Facebook, or YouTube)
- Private accounts welcome – no influencer experience or content creation required!
- Personal experience with Cullen (via showroom appointment or purchase)
- Enthusiastic about sharing honest recommendations online
- Alignment with Cullen’s commitment to sustainable, lab-grown gemstones
